Jaffe Crayons Coca-Cola in Second Life: Schafer Gently Scratches Head
The interactive marketing industry is better off with Joe Jaffe around. He gets us talking about conversations, rethinking the :30 spot, podcasts up a storm, and just generally makes us all smarter....
View ArticleIBM Puts the Second in Second Life
I really do believe that virtual worlds, in one form or another, will be at least a part of consumers' lives in the not-so-distant future. I really do. But Second Life continues to disappoint from a...
View Article25-Minute Walkthrough of PlayStation
Some of the main problems with Second Life were that too much of a learning curve was needed for people new to virtual worlds — especially adults. The technology itself was clunky, rendered slowly, and...
View Article4thSpace
A fellow co-worker and myself were discussing various social aspects and the new trend of how people use space. As in, where they spend most of their time. The topic was very interesting where we...
View ArticleSteampunk PMOG
A certain kind of Facebook game (vampires and zombies, I'm looking at you) may have turned many away from visually simplistic stat-building MMOs. Well, that'd be a shame, because Wagner James Au has...
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New Post @ AdAge: When Habits Change Faster Than Ad Models.
My latest advisory, yet still optimistic tale contribution to Advertising Age's Digital Next is live. Hopefully it will be in the next print issue as well. Here's a sneak preview: When Habits Change...
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